Sporting Goods

The Chinese elder sister Li Na and Nike

Wrapping on street lamps around 80,000 people Stadium in Shanghai, hangs a painting Nike Billboard, above figure is Li Na, meaning it conveys a: “motion change everything, just do it of” Li Na and cooperation of Nike in 1997. That year, she was 15 years old. “Li Na is not a Nike spokesman, she is a Nike athlete.”Nike China Director Xiangyan Huang Ms corrected the reporter for Nike spokesman Li Na under the name. Yellow Nike has been working for 11 years. She felt Nike marketing, in fact, discovered and tell the story of athletes, “is something that one can make you happy tears.”When Li Na had just joined the tennis team, Nike sponsored the entire team, Li Na is but one of the young child. But she showed a desire for learning. Nike assisting Li Na to the United States, Texas, and John New com be Tennis Academy. It was her first opportunity to exercise tennis skills and learning English in a foreign country. ” Li Na has always felt that this was a great experience.” Xiangyan Huang said. This training and coaching to her better communication, and living abroad are very good turning point. “She may not have realized at that time, but now she realized that, in fact, opportunity at the time to start a little bit of accumulated.”Attention to Li Na was in 2002, when she began to have more personal competition, of equipment and products may have different needs. “Because intensity big, so we provided her personal resources are even greater. “With the end, Li Na to tennis” the whole nation system “was disappointed therefore retired two years to go to College. But Nike did not give up ties with Li Na. “Brands not because athletes to pursue studies, suddenly cut off cooperation.”

Xiangyan Huang believes that just consists in two years Lena exercise intensity and frequency not previously possible. Even athletes like Li Na officially announced retirement one day, as long as players need Nike, Nike are still willing to talk with their cooperation. For Nike,, services Na Li of the most important thing is always provided for her in a training and competition needs a variety of sports equipment. Of course, also included under more casual sportswear. In 2004, Li Na re “mountains”, naturally by her side and ultimately, an old friend of Nike. Xiangyan Huang said talking about cooperation with IMG team, and there is no complex. In early 2011, Li Na in the tennis match first broke into the four Grand Slam finals and was runner-up, Nike immediately for Li Na sent two gift: one is a Nike sports watches GPS, one is “Li Na, Grand Slam breakthrough” advert. After obtaining the tennis match runners-up, Nike introduced ad, Li Na, aged 16 with young voice say “determined to enter the world’s top ten” ambition. These are the Nike Li Na every match race, according to Li Na’s performance in advance preparation. “On her body to find a point, say the story.” Xiangyan Huang said that consumers will love of Li Na and the” story “in the spirit of moving, so they will believe Li.

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